The Niche Potential Score analysis will help you to determine what is the potential of a given niche on Amazon.com for a “standard” product.
The Niche Potential Score is calculated based on a product’s market niche size and penetration ease. Niche size considers competing products and adjusts for factors like seasonality, distribution and data gaps based on big-data analysis. Penetration ease is calculated using factors such as product rating, brands, KWs, age, distribution, review count, trends on/off AMZ, etc. weighted by big data analytics.
In addition to the Niche Potential Score, this analysis includes a Success Probability Score, helping you assess the likelihood of success for your uniquely differentiated product within a specific niche
The Success Probability Score is calculated based on the Niche Potential Score together with your specific product Differentiation Score, also using big-data analysis. Note: This calculation assumes familiarity with Amazon practices such as pricing, product quality, page conversion, running PPC, etc.
The Niche Potential Score analysis will help you to determine what is the potential of a given niche on Amazon.com for a “standard” product.
The Niche Potential Score is calculated based on a product’s market niche size and penetration ease. Niche size considers competing products and adjusts for factors like seasonality, distribution and data gaps based on big-data analysis. Penetration ease is calculated using factors such as product rating, brands, KWs, age, distribution, review count, trends on/off AMZ, etc. weighted by big data analytics.
In addition to the Niche Potential Score, this analysis includes a Success Probability Score, helping you assess the likelihood of success for your uniquely differentiated product within a specific niche.
The Success Probability Score is calculated based on the Niche Potential Score together with your specific product Differentiation Score, also using big-data analysis. Note: This calculation assumes familiarity with Amazon practices such as pricing, product quality, page conversion, running PPC, etc.
While OptiScale can analyze individual niches or product ideas, we strongly suggest using a product funnel methodology. This strategy lets you evaluate the potential of numerous niches, focus on those with the most promise, assess your differentiation within them, and ultimately launch products that have the highest likelihood of success
Idan Barzilay, an engineer with an MBA and vast product development experience, sold his first 7-figure Amazon business in 2020. Experiencing first-hand the growing challenges of launching new products on Amazon, he developed an AI tool designed to select high-potential niches in lucrative categories and predict the success of specific products.
Throughout the development process, dozens of factors were considered, thousands of products were reverse-engineered, and numerous test launches were conducted. After witnessing the powerful advantages of the tool, it rapidly gained traction among his close business peers, eventually leading to the introduction of OptiScale, providing official service in August 2023.
Empowered by the insights from OptiScale, today Idan oversees several 7-figure Amazon brands spanning diverse categories and provides counsel to elite Amazon sellers and aggregators.
